China FAW Group Corporation Limited (“FAW Group”) is a leading enterprise in China’s automotive industry, with years of experience in automobile manufacturing and brand operation. It owns numerous well-known vehicle models and brand IPs. To strengthen brand interaction and user feedback, FAW Group often conveys brand value through customized peripheral gifts. Its peripheral products need to match the brand tone and ensure activity timeliness. The customization of canvas bags (including 10 styles such as H5 PHEV and Sun Yingsha-endorsed versions) and key pouches this time reflects this demand.

Ensure timely supply of brand activity materials, enhance user interaction with high-quality customized peripherals, and deepen the brand’s approachable image and user recognition.

1. Diverse styles: The canvas bags need to cover nearly 10 styles (including model-specific and celebrity-endorsed series), requiring design and production to accurately match different themes;
2. Tight delivery schedule: 30,000 canvas bags need to be produced and shipped to national stores within 10 days, with extremely short time from design confirmation to delivery;
3. High efficiency requirement for sampling: Canvas bag samples must be provided for confirmation within 2 days, and key pouches need to complete 4 sampling optimizations from scratch;
4. Strict quality details: Key pouches involve optimization of multiple links such as fabric selection, key rings, edge painting, and eyelet design, requiring repeated adjustments to achieve excellence;

For canvas bags, Gahumi started sampling within 24 hours after the customer confirmed the design, completed sample confirmation within 2 days, and simultaneously coordinated the full-auto printing and sewing centers in the 5,000 sqm factory to carry out batch production by style, achieving accurate delivery of 30,000 pieces within 10 days.

For key pouches, the team provided professional suggestions throughout the process. From fabric selection to process detail optimization, the scheme was continuously iterated during 4 samplings. After confirming the version, the rapid production chain was activated, and mass production was completed within 1 week with simultaneous after-sales service support.