Shenzhen Shenbao Industrial Co., Ltd. (Stock Code: 000019, 200019) is China’s first listed company in the food and beverage industry and one of the earliest to produce Tetra Pak soft-pack beverages. Established in 1975, Shenbao has consistently focused on food and beverage manufacturing and R&D. The company holds brands like “Shenbao”, “Sanqing”, and “Jindiao”, offering product series including tea and natural plant extracts, instant powders, health drinks, and seasonings. With products sold worldwide, Shenbao and Sanqing brands have significant industry influence. This case study demonstrates their strategic expansion into custom promotional products, aligning with their established expertise in large-scale manufacturing and market reach.

Shenbao Industrial aimed to secure a reliable manufacturing partner for their election campaign product line, requiring significant production volume within tight deadlines. Their objectives included: ensuring rapid prototyping for design confirmation, achieving early completion of mass production, maintaining meticulous quality control through pre-shipment inspections, and ensuring efficient logistics with on-site warehouse assistance. These goals were critical for their campaign product distribution, demanding a highly responsive and capable OEM/ODM partner.

The project presented several significant challenges: First, the custom laminated canvas bags typically require around 7 days for mold opening and sampling, which needed to be compressed. Second, the mass production timeline of 30 days for a large volume of 12,000 bags and 40,000+ T-shirts/arm sleeves was exceptionally tight. Third, the bag handles required special machine pressing and reinforcement to ensure durability, demanding specific manufacturing capabilities. Finally, seamless logistics and warehouse coordination for the final delivery were crucial, alongside rigorous quality checks for all items. Gahumi needed to demonstrate not only production efficiency but also adaptability and robust process control.

Gahumi implemented a streamlined production approach to address Shenbao’s demanding requirements. For the custom laminated bags, our advanced machinery and skilled team enabled us to accelerate the sampling process, delivering prototypes in just 5 days, two days ahead of the typical schedule. For mass production, we optimized our full-auto printing center and sewing center workflows, successfully completing the 12,000 canvas bags and over 40,000 T-shirts and arm sleeves in 25 days, five days earlier than the original 30-day deadline. We utilized specialized machinery for the unique handle reinforcement, ensuring product longevity. Furthermore, we provided comprehensive quality inspections before shipment and offered free spare parts as a gesture of goodwill and commitment to quality. Our team also coordinated logistics efficiently, assisting with unloading and warehousing upon delivery.