Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
Brand Story
CASTLERY is a digital home furnishing brand originating from Singapore, founded in 2013. It focuses on providing high-quality furniture with modern designs at competitive prices, with its business covering Singapore, Australia, the United States, Canada, and other countries. Committed to creating “accessible high-end living” for global consumers, CASTLERY sought a reliable partner to customize canvas bags as supporting shopping supplies for its stores to enhance the in-store shopping experience.
Brand Goals
CASTLERY aimed to obtain high-quality custom canvas bags that align with its brand image, serving as supporting shopping supplies in stores. These bags needed to strictly reflect the brand’s color scheme and quality standards to strengthen brand recognition. Additionally, it expected its supply chain partner to flexibly respond to repeat order needs and meet international logistics and quality inspection requirements.
Challenges Faced
Extremely high color requirements: No color deviation was allowed for the brand logo and fabric color, demanding strict precision in printing and material selection.
Stringent quality control: Sewing lines must be neat; issues such as skewed cross-stitching, incorrect stitching paths, and size errors were unacceptable.
Risks of third-party inspection: Bulk goods had to first be sent to a third-party QC warehouse for inspection and could only be shipped to Singapore if they passed. Any failure in inspection would result in rejection.
Solutions
Color and sample control: Gahumi retained confirmed color and printing samples. Before each bulk production, new confirmation samples were sent to the third-party warehouse to ensure consistency.
Strict quality management: A professional sewing team was assigned to focus on stitch neatness and size accuracy. Pre-inspections were conducted following third-party standards before shipment.
Flexible cooperation support: Gahumi supported international Alipay payments and foreign exchange transfers, agreed on exchange rates, and offered exchange rate fluctuation difference deduction services. For domestic transfers, it could provide public-to-public invoicing.
🚩About the Client
CASTLERY is a Singaporean digital home furnishing brand founded in 2013. It focuses on providing high-quality furniture with modern designs at competitive prices, with operations in Singapore, Australia, the United States, Canada, and other countries. It is committed to offering consumers comfortable and aesthetic living solutions.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating product R&D, design, production, and sales. It provides a full range of fabric printing products, including towels, golf towels, flags, advertising T-shirts, sports goods, fan scarves, hats, and other election peripherals.
With 31 years of production experience, its products are exported to the United States, Europe, East Asia, Africa, and the Middle East, and it has established long-term cooperative relationships with enterprises worldwide. The company has over 300 professional employees and 3 production bases (with a total area of 5,000 square meters, covering raw material centers, sewing centers, fully automatic printing centers, and assembly centers). It offers OEM/ODM/own brand/wholesale services to help clients reduce production costs and shorten product launch cycles.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
The order quantity of custom canvas bags is 5,000 per batch. The two parties have maintained a stable partnership for 3 years,
The two parties have maintained a stable partnership for 3 years,
with repeat orders placed every 2-3 months.
Customer Testimonial
Procurement Manager of CASTLERY
FOR CUSTOM YOUR BRAND
