Bold Logos: Place your logo front-and-center (6–8 inches from the top) in high-contrast colors (e.g., white logo on navy canvas).
Simple Taglines: Short, memorable phrases (1–5 words) that align with your brand (e.g., “Live Local” for a community shop).
Brand Colors: Stick to 2–3 signature hues to reinforce recognition—avoid clashing or overly trendy colors that fade from memory.